Many AI efforts stall because orgs jump straight to technology. At unfinishe_, we take a different approach: we start with the information architecture that makes AI useful, sustainable, and aligned with how your business actually works.
In this publication, we share essays, frameworks, and reflections from our work and decades of experience in information architecture, strategic design, and business leadership.
Our goal is to help you:
See past the hype to what AI can realistically do for your business today.
Understand how information structures make or break AI projects.
Spot opportunities to free your team from drudgery so they can focus on creating value.
Build confidence in making smart, practical technology choices.
We call it unfinishe_ because no system, no strategy, and no organization is ever complete. Success comes from continuous adaptation and learning. This publication is where we think out loud, share what we’re learning, and invite you into that process.
Who we are:
Jorge Arango — Information architect, author, and educator focused on making complex information clear and useful.
Greg Petroff — Business strategist and design leader with a track record guiding innovation at Fortune 500 companies.
Together, we help leaders like you shape information ecosystems that are AI-ready, resilient, and always improving. Join to participate in the comments section, or support this work with a subscription.
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